Claire is a creative leader who believes brands are built through human connection, not just pixels and products. As a World Championship triathlete, I've learned that extraordinary creative, like peak performance, emerges when people are given space to explore, take risks, and redefine what's possible.
My career has been a continuous exploration of how teams transform potential into breakthrough work. From cinematography to leading cross-functional creative brand studios, I've discovered that the most powerful narratives emerge when individual talents are aligned with a collective vision.
Beyond deliverables and metrics, I'm passionate about creating environments where creativity is a living, breathing ecosystem—where mentorship, craft, and cultural relevance are inseparable.
Sprout Social
Transforming Technical Stories into Human Experiences
This selection showcases creative storytelling that transcends traditional product marketing. Two product videos that captured 90%+ view duration by translating complex narratives into compelling human moments. Web design for "All Business is Social," our first fully integrated brand campaign, where we established a visual and verbal language that defined Sprout's cultural identity. A live Super Bowl experience that transformed real-time social data into an interactive storytelling moment, demonstrating how creative vision can turn technical insights into cultural connection.
All Business is Social: Brand Campaign Landing Page
The Big Game: Live Insights Landing Page
Reimagining Product Storytelling Through Creative Innovation
For "Breaking Ground," we transformed product communication by creating a visual narrative that invited curiosity rather than simply explaining features. Across landing page design, social content, and virtual event experiences, we crafted a cohesive visual world that positioned technological innovation as a human story of possibility. The approach resonated: our Q4 and Q1 launches achieved record live viewership and audience engagement, proving that breakthrough creative makes people feel connected to what's next.
Transforming Insights into Compelling Brand Stories
These gated reports reveal how strategic creative direction can turn complex research into narratives that resonate. By translating dense insights into visually engaging, accessible stories, we created content that captured audience attention and drove meaningful brand engagement. Each piece demonstrates the power of design to make sophisticated information not just readable, but compelling—bridging intellectual depth with creative storytelling that generates real business impact.
(click to view the report)
(click to view the report)
(click to view the report)
American girl
Beyond Product: Crafting a Cultural Moment
The 2022 Girl of the Year launch transcended traditional product marketing, creating a 360-degree cultural experience that redefined brand storytelling for American Girl. By seamlessly integrating media, live experiences, digital storytelling, and strategic partnerships, we transformed a product launch into a national conversation. From national media coverage spanning Good Morning America to NPR, to an innovative TikTok debut and record-breaking live shopping event, this launch generated over 1 billion media impressions and positioned the brand at the intersection of culture, storytelling, and female youth empowerment.
Crafting Authentic Lifestyle: Beyond Traditional Storytelling
These campaigns reveal the power of lifestyle imagery to communicate more than just product—they tell stories of aspiration, representation, and human connection. By partnering with athletes like professional surfer Caroline Marks and emerging creator talent like the Clements Twins, we created visual narratives that celebrate individual journeys, challenge expectations, and bring brand stories to life with authenticity and emotional depth.
Outside
Transforming Search into Storytelling: Fitness Content Reimagined
By bridging data-driven insights with creative storytelling, we transformed SEO search trends into compelling digital content that genuinely enriched audience wellness journeys. These Outside Magazine workout videos turned top-searched fitness queries into engaging, actionable experiences—creating a custom content series that delivered practical health insights with authentic, motivational storytelling.
Narrative Filmmaking
The Visual Language: From Cinematography to Creative Leadership
This is the work that started everything. Cinematography on narrative films, festival and Student Academy Award nominated, where I developed my visual eye and learned that storytelling lives in every frame. As a Student Academy Award nominee recognized for best cinematography, these early projects were critical in developing my understanding of how visual narratives can capture complex human experiences. From intimate character moments to broader emotional landscapes, each film became a masterclass in translating technical craft into authentic storytelling—a skill that would become the foundation of my approach to brand communication, creative leadership, and visual storytelling.
(click to view) Password: Gooblegobble1ofus!
Building Together
Every great brand is a narrative waiting to be told. From my early days as a cinematographer capturing intimate moments to leading creative studios that push the boundaries of storytelling, I've understood that the most powerful creative comes from a deep connection to human experience—how people live, move, and find meaning.
I believe in creative leadership that goes beyond deliverables. It's about creating ecosystems where individual talents converge, where craft is celebrated, and where every project becomes an opportunity to connect, inspire, and reimagine what's possible.
The best brands tell stories that make people feel something real. I'm passionate about building creative environments where authentic storytelling meets strategic impact, because when teams thrive, extraordinary work follows.