Sprout Social
Product marketing & brand storytelling
A collection of product marketing and brand storytelling work created at Sprout Social, spanning high-performing product videos, campaign advertising, and customer stories. From demonstrating the value of new product capabilities to introducing emerging technology like Trellis, Sprout's AI-powered feature, the work focused on making complex ideas approachable, engaging, and relevant to the people using them.
The collection also includes a customer story featuring Superhuman, highlighting how real-world experiences and customer perspectives can bring a product's value to life.
My role spanned creative development, production, and execution, partnering with internal teams and external collaborators to bring each project from concept through final delivery.
Photography direction & visual storytelling
These gated research reports offered an opportunity to bring complex insights to life through a more considered visual approach. I contributed to the photography direction, helping establish an image-making style that felt authentic to the subject matter while creating a cohesive visual language across each piece. From shaping the photographic approach to collaborating on the creative execution, the focus was on creating imagery that made information more approachable, engaging, and distinctly on-brand.
(click to view the report)
(click to view the report)
(click to view the report)
American girl
Beyond Product: Crafting a Cultural Moment
The 2022 Girl of the Year launch transcended traditional product marketing, creating a 360-degree cultural experience that redefined brand storytelling for American Girl. By seamlessly integrating media, live experiences, digital storytelling, and strategic partnerships, we transformed a product launch into a national conversation. From national media coverage spanning Good Morning America to NPR, to an innovative TikTok debut and record-breaking live shopping event, this launch generated over 1 billion media impressions and positioned the brand at the intersection of culture, storytelling, and female youth empowerment.
Crafting Authentic Lifestyle: Beyond Traditional Storytelling
These campaigns reveal the power of lifestyle imagery to communicate more than just product—they tell stories of aspiration, representation, and human connection. By partnering with athletes like professional surfer Caroline Marks and emerging creator talent like the Clements Twins, we created visual narratives that celebrate individual journeys, challenge expectations, and bring brand stories to life with authenticity and emotional depth.
Outside
Transforming Search into Storytelling: Fitness Content Reimagined
By bridging data-driven insights with creative storytelling, we transformed SEO search trends into compelling digital content that genuinely enriched audience wellness journeys. These Outside Magazine workout videos turned top-searched fitness queries into engaging, actionable experiences—creating a custom content series that delivered practical health insights with authentic, motivational storytelling.
United states soccer federation
Shebelieves: Campaigns to Inspire the next generation
What began as a campaign around the U.S. Women’s National Team evolved into something bigger: a movement built around the power of athletes to inspire young women and girls to believe in what’s possible.
Through storytelling rooted in the players’ experiences, SheBelieves connected elite sport to a broader cultural conversation about ambition, perseverance, confidence, and possibility—using the influence of the U.S. WNT to inspire the next generation on and off the field.
Narrative Filmmaking
The Visual Language: From Cinematography to Creative Leadership
This is the work that started everything. Cinematography on narrative films, festival and Student Academy Award nominated, where I developed my visual eye and learned that storytelling lives in every frame. As a Student Academy Award nominee recognized for best cinematography, these early projects were critical in developing my understanding of how visual narratives can capture complex human experiences. From intimate character moments to broader emotional landscapes, each film became a masterclass in translating technical craft into authentic storytelling—a skill that would become the foundation of my approach to brand communication, creative leadership, and visual storytelling.
(click to view) Password: Gooblegobble1ofus!
Curious Refuge
During the inaugural AI Filmmaking Intensive hosted by Curious Refuge in June 2023, I created a short animated film proof of concept that was both a technical exploration and a creative revelation. Working with generative AI tools, I discovered something profound: these weren't just new technologies, but entirely new creative languages waiting to be spoken. Every frame felt like pushing into uncharted storytelling territory, where technology and imagination converge to redefine what's possible.
It was in that moment, watching how AI could dynamically reimagine visual storytelling, I saw not just tools, but a completely new global frontier. This wasn't about replacing human creativity, but exponentially expanding its potential.
Recent scene/shot studies expanding the original 2023 proof of concept, created with Runway Gen 4.5 and Seedance 2.0
The same story, three years apart: exploring how AI filmmaking capabilities evolved from 2023 to 2026
Building Together
Every great brand is a narrative waiting to be told. From my early days as a cinematographer capturing intimate moments to leading creative studios and brands that push the boundaries of storytelling, I've understood that the most powerful brand creative comes from a deep connection to human experience—how people live, move, and find meaning.
I believe in leadership that goes beyond deliverables. It's about creating ecosystems where individual talents converge, where craft is celebrated, and where every project becomes an opportunity to connect, inspire, and reimagine what's possible.
The best brands tell stories that make people feel something real. I'm passionate about building creative environments where authentic storytelling meets strategic impact, because when teams thrive, extraordinary work follows.
Don’t Just Take it From Me
Creative leadership isn't just about the work. It's about the people, trust, and culture you build that make the work possible.
